“The one thing about Boot Camp that I just can’t live without is different every year. Every year, there’s some different thing I take out of it. This year, it was the Better-Your-Best speakers who gave us some golden nuggets to take home. A new idea for a campaign. A new idea about Google reviews and SEO. There’s just always some fresh new content and speakers.”
19th Annual IT Sales & Marketing Boot Camp
OUTGROW. OUTSMART. OUTPLAY.
April 7-9, 2026 – Dallas, TX
Event is FREE for TMT and TruPeer Members
Every MSP is competing for the same clients, the same attention, and the same dollars. The IT Sales & Marketing Boot Camp is the biggest MSP growth event anywhere. This is where MSP owners and their teams learn the proven sales, marketing, growth, and AI strategies MSPs are using right now to win more (and better) clients, grow faster, and pull ahead of their competition.
You’ll hear directly from MSPs who’ve done it, learn what’s working today, and leave with real strategies already built — not a list of things to figure out later.
- Outsmart outdated sales, marketing, growth, and business strategies that no longer work
- Outplay competitors who all sound the same and compete on price
- Outgrow your market with proven systems, execution, leverage, and AI
The Biggest MSP Growth Event Anywhere
19th Annual
IT Sales & Marketing Boot Camp
1,500+
Attended by MSPs, vendors, and industry leaders
112+
More than 112 Breakout Sessions
This isn’t a small meetup. It’s where the MSP industry comes to get smarter.
Event is FREE for TMT and TruPeer Members
WHAT THIS EVENT IS (AND IS NOT)
This Is Not Another Sit-And-Listen Conference.
This is part game show, part reality competition, and part hands-on working session. You’ll test what you think you know about sales, marketing, growth, and operations against what’s actually working right now.
You'll leave knowing:
- Where you're losing deals and why
- What smarter competitors are doing differently
- How to fix your marketing and sales gaps fast
THE THEME
Game Show Meets Reality Competition.
Think game show sized rewards in the real-world. Every MSP is competing for the same clients, attention, and dollars. This event exposes who’s playing an outdated game and who’s playing to win.
LIGHT SURVIVOR-STYLE FRAMING:
OUTWIT
outdated strategies
OUTPLAY
weaker competitors
OUTLAST
MSPs who refuse to evolve
You don't get voted off the island — but your bad strategies definitely do.
Event is FREE for TMT and TruPeer Members
WHO THIS IS FOR
Built for MSP Owners Who Want to Win — and the Teams Who Help Them Get There.
MSP owners typically register the tickets, but this event is designed for the entire growth engine. Bring your:
MARKETING TEAMS
to generate more qualified leads.
SALES TEAMS
to win better deals (and stop discounting)
OPERATIONS & ADMIN LEADERS
to support scale without chaos
TECHNICAL LEADERS
so everyone aligns on what you sell and why you win
- If you're looking for theory, comfort, and motivational fluff, this isn't your event.
Event is FREE for TMT and TruPeer Members
WHAT YOU’LL LEARN
This Is a Full Business Growth Event, Not Just a Sales or Marketing Conference.
Event is FREE for TMT and TruPeer Members
1
Marketing systems that consistently generate qualified leads
2
Sales frameworks that close higher-value clients without discounting
3
How to position your MSP as the smarter, safer choice
4
How MSPs are using AI to increase output, improve results, and scale without adding headcount
5
Proven strategies MSPs use to outgrow their competition
6
How smarter MSPs are preparing for — and profiting from — mergers and acquisitions
- Everything is battle-tested.
- Everything is practical.
- Everything is focused on results.
HANDS-ON, NOT HYPE
You Don’t Leave With Notes. You Leave With Assets.
Workshops, guided exercises, and real examples mean you don’t go home inspired and then do nothing.
You’ll leave with:
Clear messaging direction
Sales and marketing improvements mapped out
A smarter plan than most MSPs in your market have
Event is FREE for TMT and TruPeer Members
BETTER YOUR BEST COMPETITION
One of the Most Valuable Parts of Boot Camp Is Learning From Other MSPs Who Are Already Executing at a High Level.
Workshops, guided exercises, and real examples mean you don’t go home inspired and then do nothing.
You’ll hear directly from MSPs who are:
Growing faster in competitive markets
Charging more without relying on price
Running smarter, more efficient businesses
Event is FREE for TMT and TruPeer Members
FUN EVENTS & PARTIES
Boot Camp Is Intense — but Not Exhausting in the Bad Way.
Between sessions, workshops, and networking, you’ll also have time to connect with other MSP owners outside the classroom, build real relationships, and recharge.
Some of the most valuable conversations happen after sessions — when MSPs compare notes, share stories, and talk honestly about what’s working and what’s not.
You’ll leave energized, focused, and motivated — not burned out.
TRACKS & SESSIONS
Learn From People Who’ve Already Done It
This goes way beyond the keynote and celebrity speakers! We have over 112 breakout sessions focused on ALL aspects of your business. You’ll hear from industry experts, have hands-on workshops and peer lead session where you’ll hear directly from other MSPs about what’s working right now.
Event is FREE for TMT and TruPeer Members
Tracks for your entire team including:
SALES
MARKETING
ARTIFICIAL INTELLIGENCE (AI)
TECHNOLOGY
BUSINESS GROWTH & LEADERSHIP
OPERATIONS & SYSTEMS
BRAND NEW: MERGERS & ACQUISITIONS (M&A)
Many of the highest-rated sessions from previous Boot Camps return, updated for what’s working now along with more than 80 brand new sessions.
WHAT YOU’LL LEAVE WITH
Not Ideas. Not Notes. Real Outcomes.
The goal is simple: help you and your team hit or exceed your 2026 goals.
Event is FREE for TMT and TruPeer Members
A clear 2026 Growth Plan aligned to revenue, profit, and growth goals
Proven sales, marketing, growth, and AI strategies already in use by winning MSPs
Practical tools, frameworks, and resources your team can execute immediately
Clear priorities so your team focuses on what actually moves the needle
WHY YOUR COMPETITORS WILL BE THERE
They Know the Market Is Getting Tighter.
Your competitors see what you see:
THE MARKET IS NOISIER
EVERYONE SOUNDS THE SAME
COMPETING ON PRICE IS A LOSING GAME
They’re coming because they want a way to stand out, proven strategies they can trust, and a plan that works in a tougher, more competitive market.
Showing up means you’re playing to win. Skipping it means hoping things somehow get easier.
Event is FREE for TMT and TruPeer Members
AI ISN’T OPTIONAL ANYMORE
AI Is No Longer a Nice-to-Have. It’s Becoming Embedded in How MSPs Market, Sell, Deliver Services, and Scale.
At Boot Camp, You’ll Learn How MSPs are:
- Producing more marketing with less effort
- Improving sales performance and follow-up
- Delivering better results for clients using AI-powered services
Event is FREE for TMT and TruPeer Members
If you’re not using AI intentionally, you’re already falling behind.
AI ISN’T OPTIONAL ANYMORE
M&A Is About Value Creation, Not Just Exits
The M&A Track is for MSP Owners Who Want to:
- Build a more valuable, efficient company
- Increase profitability today
- Create options later
- Have a leaner, more productive, more profitable business in the next 12 months so they can take home an EXTRA seven to eight figures EVERY year!
It’s about building a more valuable, efficient business that throws off more profit today and creates options later.
Event is FREE for TMT and TruPeer Members
You’ll learn how to strengthen valuation drivers, pull more profit out now, and build an operation worth more — whether you sell in 10 months or 10 years.
TESTIMONIALS
Why MSPs Keep Coming Back Every Year
"The One Thing About Boot Camp That I Just Can't Live Without Is Different Every Year."
Charles Swihart
“The Speakers Were Powerful And Delivered Incredible Information.”
I was hesitant to commit to TMT Boot Camp. I am so happy that I took a week out of my business to re-energize, learn new strategies, and meet new friends in my industry. The speakers were powerful and delivered incredible information that I can take back and implement in my company.
Thank you, Robin Robins, and the incredible TMT team!
Wes Smeigh
“You Have To Attend!”
Boot Camp is a Super Bowl type of an event for IT Companies, MSPs and MSSPs. There is no other event or place to be that can transform your company. The amount of advice, best practices, how–tos, speakers, and peers is simply unmatched. IF you are serious about growing your company, this is the event you have to attend.
Igor Pinchevskiy
“The Level Of Keynote Speakers Was Impressive.”
This was my first year attending TMT’s Boot Camp conference with my husband. It was a great time! I learned lots and we had a blast! He always comes back motivated and with awesome takeaways to improve our business marketing strategy. Robin is a great inspiration and the level of keynote speakers was impressive. Great vendors, great food, great location! Someone knows their marketing! 💯 recommend 💯 will come again and 💯 worth the travel! Just do it already!
Lawna Knightwolf
“Every Year I Come Away A Smarter Businessperson.”
I’ve been attending TMT Boot Camps for 10 years now. The content is amazing, and the community is a lifeline. Every year I come away a smarter businessperson and a better person in general.
Justin Shelley
“It Was An Amazing Event — Everything From The Content, The Speakers And The Process.”
Kudos and thank you for a great Boot Camp that TMT and the team put together. It was an amazing event — everything from the content, the speakers and the process. I plan to dig in to several books that were mentioned. Keep up the good work!
Jeff Reiter
“We Have Learned So Much.”
This year was our first time attending Boot Camp and it’s been amazing! We have learned so much and all the speakers have been inspiring. Thank you, Robin and TMT staff, for putting this together for all of us!
Jennifer Hossan
"I Come To Boot Camp Every Year Because Of The People Who I'm Going To Learn From."
Whether it’s my peers and what we’re talking about in the hallway together, the vendors and the information that they’re giving us in the sessions, or these amazing speakers that Robin’s bringing in, that’s what I always come for. Plus, I happen to be your girl for celebrity attachment, so I do take the opportunity to get all of the pictures of these celebrities or even the security engineers. And then I’m able to come back and share that knowledge with my clients and my prospects.
Leia Shilobod
“I keep coming back because the energy at Boot Camp is just absolutely unbeatable."
If you have the opportunity, you need to come to Boot Camp. It is the single biggest event of the year and the energy that’s here is it’s just unbelievable. I mean, being virtual, if that’s the only choice you have, is definitely the better choice than not attending. But it can’t beat in-person. You know, when you’re any of the virtual events like that, when you’re trying to log in from home or log in from the office, there’s so many distractions. And then when you’re here, you’re just kind of in the middle of it and it’s a lot easier to focus and pay attention to what’s going on.
Tom Glover
“One Thing About Boot Camp I Can't Live Without Is The Community."
One thing about Boot Camp I can’t live without is the community. I got to meet people and talk to them. I always come out with amazing, amazing information.
Leah Freiman
"Every time I come to a Boot Camp event, the people I get to meet, whether they're my peers or whether they're some of the celebrities that are brought in by Robin, they're always life changing for me."
Every time I come to a Producers Club event or a Boot Camp event, the people I get to meet, whether they’re my peers or whether they’re some of the celebrities that are brought in by Robin, they’re always life changing for me. There’s always something pivotal that comes from that. One of the best ones ever was Chris Voss. And I did this entire training afterwards. Another one was Nido Quebein and going to High Point University. Having those types of experiences has been so enormous for my own professional and personal development.
Ross Brouse
"Extremely Impressed With My First Boot Camp Experience!"
As a first time attendee of Robin Robins’ Boot Camp, I was extremely impressed with this year’s virtual event. Despite not having the face-to-face experience, I can confidently say that the virtual lobby, interactive vendor booths and the ongoing chat dialog ENHANCED the experience immensely.
Your speakers, the compelling topics and all of the information gleaned was excellent. Many times I felt I was on the receiving end of a fire hose, but I was able to capture a lot of valuable information.
As a result of both Robin and Marcus Lemonis talking about doubling down on marketing, I have joined your Accelerators Club to start doubling down on my marketing.
Mahalo from Maui, and I can’t wait until next year!!!
Mikol Westling
Free for TMT/TruPeer Members.
Costly to miss.
Your only job is to register and show up ready to compete smarter.
Event is FREE for TMT and TruPeer Members
FAQs
Everything You Need to Know
What Is Boot Camp?
Boot Camp is the 19th Annual IT Sales & Marketing Boot Camp — the premier, hands-on growth event for MSPs focused on real business results, not superficial talks. It’s a working conference where owners and leaders learn proven strategies in sales, marketing, growth systems, AI adoption, mergers & acquisitions, and more. You’ll leave with actionable plans, not just notes.
Where And When Is Boot Camp 2026?
Boot Camp 2026 takes place April 7–9, 2026 at the Hilton Anatole in Dallas, TX. It’s a three-day event filled with sessions, workshops, peer insights, and networking opportunities that help MSPs build smarter plans for growth and profitability.
Who Should Attend This Event?
This event is designed for MSP owners and their teams who want to win in today’s competitive market, not be spectators. There is no registration fee this year so you can include your entire team. You and your:
· Marketing leaders (to generate higher-quality leads),
· Sales teams (to close better deals without discounting),
· Operations leaders (to scale without chaos),
· Technical leads (to align service delivery with growth strategy) will all benefit. It’s proven, real-world strategies MSPs can implement immediately.
Is This Event All Theory And Inspiration?
No. Boot Camp is hands-on and outcomes-focused. You won’t leave with vague ideas, you’ll leave with completed frameworks, clearer messaging direction, sales and marketing priorities mapped out, and tools your team can act on immediately. It’s designed for MSPs ready to execute, not just watch.
What Makes Boot Camp Different From Other MSP Events?
Boot Camp isn’t just another industry show with generic sessions. It’s built around real business growth:
· 112+ breakout sessions and workshops
· Frameworks and systems used by MSPs today
· Peer-led insights from MSPs scaling successfully
· Cross-functional tracks (sales, marketing, AI, ops, M&A)
· Practical tools you can use the Monday after the event. It’s tactical and implementable.
What Makes Boot Camp 2026 Different From Past Years?
Boot Camp 2026 reflects where the MSP industry is right now. This year introduces a dedicated Mergers & Acquisitions (M&A) track for MSPs thinking about buying, selling, or increasing business value, expands role-specific tracks so entire teams can learn what’s most relevant to them, and removes the registration fee to eliminate financial barriers and get the right MSPs in the room. Combined with a stronger focus on execution and content aligned to today’s competitive, AI-driven market, Boot Camp 2026 isn’t a repeat.
Do I Have To Choose Just One Track?
No. Boot Camp includes multiple tracks designed for different roles within your organization — sales, marketing, AI, operations and systems, leadership, and growth strategy. You can choose sessions that match your day-to-day challenges and growth goals. If multiple sessions you want to attend are running at the same time, choose one and you’ll have recordings available for whatever you missed.
Will This Event Help Me Grow My Business?
Yes, but only if you act on what you learn. Boot Camp is structured to deliver frameworks you can implement, not just talks you listen to. Attendees typically walk away with clearer growth plans, better processes, and renewed confidence in competitive markets.
How Does Boot Camp Help With Competition?
The theme “Outgrow. Outsmart. Outplay.” reflects how the event is structured: you’ll learn what smarter MSPs are doing differently right now and how to do it yourself. Boot Camp helps you assess what’s working, identify where your weakest competitors are stuck, and implement strategies that give you a clear edge.
Is Boot Camp Free?
Yes. Boot Camp 2026 is free for TMT and TruPeer members. We removed the ticket cost so there’s no financial barrier, letting you invest your time where it matters most: learning, planning, and executing. That said, the real value comes from showing up prepared and ready to apply what you learn.
Can My Entire Team Attend?
Absolutely. Boot Camp is built for entire teams: marketing, sales, operations, and leadership. Bringing your team amplifies what you learn and accelerates implementation back in your business. Just make sure you register everyone individually to guarantee a seat and have their badges ready to pick up at registration.
What Happens After Boot Camp?
You’ll leave with:
· A clear 2026 growth plan aligned to revenue and profitability goals,
· Proven sales and marketing frameworks,
· Practical tools your team can put to work immediately,
· Priorities that help your team focus on what moves the needle. It’s not the end; it’s the starting point for smarter growth.
YOU CAN COMPETE BLIND.
OR YOU CAN COMPETE SMART.
Reserve your seat and build a smarter plan for 2026.
Event is FREE for TMT and TruPeer Members